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PaulR

Member since Jan 2014 • Last active Jul 2014
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    Explanation for those not there: this was a room of 50 people at the TABS conference. Voting following discussion (although time limited). Note that this was a self-selecting group and there may be bias, but very interesting discussion and results. Thanks to those who contributed.

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    Notes from Conference 2014 workshop on Strategic Priorities for Bikeability

    Where would you like to see Bikeability in 10 years time?
    • On the national curriculum
    • Inclusive and for all ages
    • Based on quality not price
    • Integrating with sustainable travel initiatives
    • As a part of the driving test
    • Taking a ‘whole approach’ i.e. not just 8 lessons
    • Level 3 in secondary schools
    • Not limited by its name ‘Bikeability’

    What is Bikeability for?
    • Sustainability
    • Everyone
    • Confidence
    • Safety / road awareness
    • Skills
    • Activity
    • Independence
    • Empowerment
    • Motivation
    • Fun
    • Modal shift
    • Competence
    • Active travel
    • Normalising cycling
    • Health
    • Lifeskill
    • Access to employment
    • Pathway
    • Achievement / success
    • Improvement
    • Inclusive
    • Transport security

    What is Bikeability for? (Grouped priorities by voting with 3, 2 and 1 point system)

    1. Safety (91 points)
    2. Lifeskill (64 points)
    3. More people cycling (61 points)
    4. Health (37 points)
    5. Sustainable Travel (28 points)

    Is there a natural ceiling?
    • % in room ranged from 45% to 95%. Various reasons for ceiling including resistant schools, lack of bike ownership, cultural resistance to cycling.
    • Work with willing vs. universal provision vote. 84% preferred to go for universal provision. (i.e. forcing the unwilling to participate)

    Marketing – Brand
    Who is the brand for (in order of priority):

    1. Parents
    2. Schools
    3. Everyone (inclusive)

    Suggested channels to use:
    • Change 4 life
    • Bike shops
    • Schemes by centrally providing materials they can use locally.

    Sponsorship:
    • Both national and local but can be complex relationship with other local initiatives and sponsors
    • Careful on choice – should sit with brand values i.e. not McDonalds

    In which Central Govt Dept. should Bikeability sit (i.e. which policy area)? (vote)

    1. Transport (56%)
    2. Education (28%)
    3. Health (10%)
    4. Culture, Media & Sport (4%)
    5. Undecided (2%)

    Funding priorities (vote)
    If same level funding:

    1. Focus on L2 (28%)
    2. L1, L2 & L3 (2%)
    3. Bikeability Plus (52%)
    4. Undecided (18%)

    If more funding:

    1. Focus on L2 (0%)
    2. L1, L2 & L3 (2%)
    3. Bikeability Plus (98%)
    4. Undecided (0%)
  • in Gallery
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    Prizewinners

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  • in Gallery
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    /Users/paulrobison/Pictures/TABS conference 2014/IMG_0374.JPG/Users/paulrobison/Pict­ures/TABS conference 2014/IMG_0366.JPG/Users/paulrobison/Pict­ures/TABS conference 2014/IMG_0371.JPG/Users/paulrobison/Pict­ures/TABS conference 2014/IMG_0372.JPG

  • in Discussions
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    Does anyone out there have experience of delivering Bikeability in a young offenders' unit? If so, please can you get in touch with Martina Byrne-Obee at South Glos (if you don't have them, please ask me for contact details off forum).
    Thanks,
    Paul.

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